Mathilda and Justin

Our business adventure began in 2009 when I surprisingly realized that the super absorbent sponge cloths I used during my years growing up in Sweden were not a common commodity in US homes. After earning my business degree, I along with my husband, saw the opportunity to penetrate the US market with these unique, high-quality cloths. In just a few short years we have been met with an overwhelming response from retailers, as well as consumers - they all love our product!

In building our business from the ground up we have put large emphasis on quality. We believe in superior customer service because without our customers there would be no business. Dependable and timely delivery of your order is a must for our team. Our product is quality - lasting quality. Our in-house designer prints are water-based and the cloth is 100% decomposable. We know our products will be a perfect compliment to you as they deliver efficiency with style.

We are still growing and adding on products to our product line. We are also expanding our market share outside of US borders, so stayed tuned to what is coming next!

The Wet-it! team and I are delighted to have the opportunity to serve you. 

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Mathilda Davies CEO